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Can I put a to-let board up when a tenancy is being renewed?

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We have recently been asked whether a to-let board can be put up when a tenancy is being renewed. The purpose being good marketing for the agent.

The answer is unfortunately, no.

Under The Town and Country Planning (Control of Advertisements) (England) Regulations 2007, Schedule 3, Part 1 3A it states:

(2) No advertisement may be displayed indicating that land or premises have been sold or let, other than by the addition to an existing advertisement of a statement that a sale or letting has been agreed, or that the land or premises have been sold or let, subject to contract.

(3) The advertisement shall be removed within 14 days after the completion of a sale or the grant of a tenancy.

A sign must already be up and removed within 14 days of the tenancy. To put up a sign when an agreement already exists will be false advertising.